GoHighLevel Pricing currently starts at $97 per month for Starter, increases to $297 per month for Unlimited, and reaches $497 per month for Agency Pro, with each tier adding more agency scalability, rebilling, API, and SaaS capabilities.

HighLevel also offers annual billing.

Current official annual prices are:

• Starter — $970/year
• Unlimited — $2,970/year
• Agency Pro — $4,970/year

All three core plans currently include unlimited contacts and unlimited users, while the differences center primarily on sub-account limits and advanced agency functionality.

Starter supports three sub-accounts.

Unlimited removes that ceiling and adds unlimited sub-accounts, phone and email rebilling without markup, and Basic API Access.

Agency Pro includes everything in Unlimited and adds SaaS Mode, automated sub-account creation, phone and email rebilling with markup, User/Agent Reporting, and Advanced API Access.

However, those subscription prices are only the beginning of the total GoHighLevel cost.

Depending on how a business uses the platform, additional charges may apply for:

• SMS
• Phone calls
• Email
• AI
• WhatsApp
• Domains
• WordPress hosting
• SEO
• Premium prospecting
• HIPAA functionality
• Branded apps
• Premium workflow executions

This distinction matters because two businesses paying for the same $97 Starter subscription can have very different monthly bills.

One may use mostly CRM, pipelines, forms, and calendars.

Another may send thousands of SMS messages, make large numbers of phone calls, and enable several AI products.

The base plan is therefore best understood as the platform subscription, while communications, AI, and optional products form the additional usage layer.

This guide breaks down GoHighLevel pricing in detail, including monthly and annual subscriptions, Starter vs Unlimited vs Agency Pro, AI Employee pricing, white-label costs, communication charges, optional add-ons, agency rebilling, and the factors that determine the real monthly cost of running GHL.

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What Is GoHighLevel Pricing in 2026?

Current GoHighLevel pricing has three primary self-service tiers:

HighLevel also offers a custom Enterprise option for high-volume organizations requiring a more tailored arrangement.

The pricing structure is relatively easy to understand at the core subscription level.

The more important question is what each tier adds.

How Go High Level Pricing Changes by Plan

Go High Level pricing increases as the platform moves from individual-business functionality toward multi-client agency and SaaS infrastructure.

The progression can be simplified as:

Starter → Use HighLevel

Unlimited → Scale HighLevel Across Clients

Agency Pro → Sell HighLevel-Based SaaS

This distinction is more useful than simply assuming that the $497 plan contains three times as many marketing features as Starter.

Many core CRM and marketing capabilities already exist on the $97 plan.

The higher prices primarily unlock more agency scalability and monetization functionality.

GHL Pricing Comparison at a Glance

The major differences currently look like this:

HighLevel's current pricing page specifically identifies Starter with three sub-accounts, Unlimited with unlimited sub-accounts and Basic API Access, and Agency Pro with SaaS Mode and Advanced API Access.

GoHighLevel Starter Pricing

GoHighLevel Starter pricing is currently:

$97 per month

or:

$970 per year.

Starter is HighLevel's entry-level core plan.

It is designed primarily for smaller businesses, freelancers, solo marketers, consultants, and newer agencies.

Current official pricing highlights include:

• 3 sub-accounts
• Unlimited contacts
• Unlimited users
• 24/7 support
• All core features

The phrase all core features is important.

Starter is not simply a limited contact database.

HighLevel's detailed feature information includes tools such as CRM, pipelines, workflow automation, funnels, websites, calendars, forms, surveys, email, SMS functionality, reputation management, reporting, and other central marketing features.

Go High Level Starter Sub-Account Limit

The biggest Starter restriction is:

3 sub-accounts

A sub-account is a separate business workspace.

For example:

Sub-Account 1: Your own company

Sub-Account 2: Client A

Sub-Account 3: Client B

Once another independent client requires a separate workspace, Starter becomes restrictive.

For one local business using GHL internally, that limit may not matter at all.

For an agency acquiring clients regularly, it can become the main reason to upgrade.

GHL Starter Unlimited Contacts

Starter currently includes unlimited contacts.

That means the business does not need to upgrade because the CRM grows from:

1,000 contacts

to:

10,000 contacts

to:

50,000 contacts.

However, unlimited contacts does not mean unlimited free communication.

Sending SMS, email, phone calls, AI requests, or other paid activity may still generate usage charges.

GoHighLevel Starter Unlimited Users

Starter also includes unlimited users.

A business can therefore provide access to several team members without moving into a per-seat subscription structure.

Potential users could include:

• Owner
• Marketing manager
• Sales manager
• Sales representatives
• Receptionist
• Customer support staff

This can make the $97 plan especially attractive to businesses comparing it with CRMs that charge separately for every user.

Who Should Use the GoHighLevel Starter Plan?

Starter generally makes the most sense for:

• Local businesses
• Solo entrepreneurs
• Consultants
• Coaches
• Freelancers
• Small teams
• Early-stage agencies

A roofing company managing only its own sales process may not need unlimited sub-accounts.

A consultant running one business may not need advanced API access.

A freelancer with one or two clients can potentially remain within the three-sub-account allowance.

In those situations, the $97 plan can provide much of the core HighLevel experience without paying for larger-agency infrastructure.

GoHighLevel Unlimited Pricing

GoHighLevel Unlimited pricing is currently:

$297 per month

or:

$2,970 per year.

Unlimited includes everything in Starter and currently adds:

• Unlimited sub-accounts
• Rebill Phone & Email without markup
• Basic API Access

HighLevel's detailed pricing information also describes the Unlimited tier with branded desktop functionality and broader white-label customization.

The primary purpose of this plan is agency scalability.

Go High Level Unlimited Sub-Accounts

The biggest upgrade from Starter is:

Unlimited sub-accounts

An agency can manage:

10 clients

25 clients

50 clients

or more without upgrading simply because another client requires a separate HighLevel workspace.

The $297 base platform cost stays the same regardless of the number of sub-accounts, although usage charges and operational costs naturally increase as client activity grows.

This is why Unlimited is often the practical starting point for established agencies.

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GHL Unlimited Rebilling

The GHL Unlimited plan currently provides phone and email rebilling without markup.

Rebilling allows an agency to pass supported usage costs back to the sub-account that generated them.

For example:

HighLevel charges the agency:

$35

The agency rebills the client:

$35

The agency is no longer absorbing the client's supported usage cost.

HighLevel's current billing documentation states that rebilling without markup is available on both the $297 Unlimited and $497 Agency Pro plans for supported services, subject to product-specific requirements.

GoHighLevel Unlimited Basic API Access

Unlimited currently includes Basic API Access.

API access can become important when an agency wants to connect HighLevel with:

• External applications
• Internal systems
• Custom dashboards
• Data platforms
• Industry-specific software

A non-technical agency may rarely use this functionality.

A technology-focused agency may consider it essential.

GHL Unlimited White Label Functionality

HighLevel's current detailed pricing information describes Unlimited as supporting a Branded Desktop App, custom domains, and greater control over the platform's presentation.

This allows agencies to create a more branded client experience.

For example, clients may access the platform through something like:

app.youragency.com

instead of a generic platform URL.

The agency can present its own branding in supported parts of the experience.

This is especially useful when the agency wants clients to perceive the CRM as part of its broader technology service.

Who Should Use Go High Level Unlimited?

Unlimited is generally suited to:

• Marketing agencies with more than a few clients
• CRM implementation agencies
• Consultants managing several businesses
• White-label service providers
• Agencies requiring API integrations

The biggest signal that Starter has become too restrictive is straightforward:

You need more than three sub-accounts.

If you do not need SaaS Mode or automated software provisioning, Unlimited may remain sufficient even as the agency grows substantially.

GoHighLevel Agency Pro Pricing

GoHighLevel Agency Pro pricing is currently:

$497 per month

or:

$4,970 per year.

Agency Pro includes everything in Unlimited and currently adds:

• SaaS Mode
• Automated Sub-Account Creation
• Rebill Phone & Email with Markup
• User/Agent Reporting
• Advanced API Access

This tier is designed for agencies moving beyond client management into software reselling and SaaS operations.

Go High Level SaaS Mode Pricing

SaaS Mode is included in the $497 Agency Pro subscription.

It allows agencies to package HighLevel-based software access into recurring subscription plans.

Instead of manually creating every client workspace after a sale, the agency can create a more automated process:

Customer Selects Plan → Pays → Sub-Account Created → Configuration Applied → Customer Gets Access

HighLevel describes SaaS Mode as a way to transform HighLevel into a sellable software product, including subscription sales and automated client-account creation.

GHL Automated Sub-Account Creation

GHL Agency Pro includes automated sub-account creation.

This is important when an agency begins selling standardized software at higher volume.

Manual onboarding works when the agency signs:

2 new clients per month.

It becomes less efficient when the business signs:

20,

50,

or hundreds of software customers.

Automated provisioning reduces repetitive setup work and makes the SaaS model more scalable.

GoHighLevel Agency Pro Rebilling With Markup

Agency Pro extends rebilling by allowing supported services to be rebilled with agency markup.

HighLevel explains that markup-based rebilling allows an agency to charge more than the cost HighLevel charged and retain the difference.

For example:

Underlying supported cost:

$50

Client charge:

$75

Gross markup:

$25

This can turn certain usage categories from pure expenses into another SaaS revenue stream.

GHL Unlimited vs Agency Pro Rebilling

The distinction is:

Unlimited: rebill supported phone/email costs without markup.

Agency Pro: rebill supported phone/email costs with markup.

This difference is especially important for agencies selling their platform as recurring software.

GoHighLevel Advanced API Access

Agency Pro currently includes Advanced API Access.

This becomes relevant when agencies build sophisticated systems around HighLevel.

Potential use cases include:

• Automated provisioning
• Custom applications
• Proprietary dashboards
• External onboarding
• Data synchronization
• Industry-specific integrations

Unlimited provides Basic API Access.

Agency Pro is designed for deeper SaaS and agency automation.

GHL User and Agent Reporting

Agency Pro also officially lists User/Agent Reporting as a plan capability on HighLevel's main pricing page.

Reporting becomes increasingly important as the agency grows.

A larger operation may need visibility into:

• Sales activity
• Agent performance
• Lead handling
• Team activity
• Customer management

HighLevel has also expanded customizable dashboards and reports more broadly; its current support documentation states that sub-accounts on all $97, $297, and $497 plans now have access to multiple dashboards and customizable reports.

GoHighLevel Annual Pricing

GoHighLevel annual pricing currently provides the following official rates:

Starter

$970/year

Monthly-equivalent cost:

approximately $80.83/month

Unlimited

$2,970/year

Monthly-equivalent cost:

$247.50/month

Agency Pro

$4,970/year

Monthly-equivalent cost:

approximately $414.17/month.

Go High Level Annual Savings

Compared with paying monthly for 12 months:

Starter monthly:

$97 × 12 = $1,164

Annual price:

$970

Savings:

$194/year

Unlimited monthly:

$297 × 12 = $3,564

Annual price:

$2,970

Savings:

$594/year

Agency Pro monthly:

$497 × 12 = $5,964

Annual price:

$4,970

Savings:

$994/year

In each case, the annual price is effectively equivalent to paying for roughly ten months instead of twelve.

GHL Monthly vs Annual Pricing

Monthly billing is generally more flexible.

It can make sense when:

• Testing HighLevel
• Running a new business
• Unsure which plan will be needed
• Cash flow matters more than annual savings

Annual billing provides a lower effective monthly cost but requires a larger upfront commitment.

Established businesses confident that they will continue using the platform may benefit more from annual billing.

GoHighLevel AI Pricing

GoHighLevel AI pricing should be treated separately from the $97, $297, and $497 core platform subscriptions.

Current HighLevel AI pricing uses three main approaches:

Pay-Per-Use

No monthly AI subscription

Supported AI activity is billed according to the relevant model, action, response, minute, image, word count, or other usage unit.

AI Employee Growth

$50/month per enabled location

Growth includes defined monthly allowances across HighLevel's AI suite.

AI Employee Unlimited

$97/month per enabled location

Unlimited includes unlimited or increased included usage for selected AI products, subject to fair-use policies.

This pricing is per enabled location/sub-account, not one $97 AI fee covering an agency's entire client portfolio.

Go High Level AI Employee Growth

The Growth plan is currently:

$50/month per enabled location

Examples of current allowances include:

• 1,000 Conversation AI Agent responses/month
• 100 Voice AI Agent minutes/month
• Defined usage across the wider AI suite

When usage exceeds included Growth allowances for products that allow overage, additional usage can be billed according to applicable rates.

GHL AI Employee Unlimited

AI Employee Unlimited is currently:

$97/month per enabled location

Current coverage includes unlimited Conversation AI and Voice AI usage subject to fair use, along with broader included usage across supported AI products.

However, there is one important cost distinction:

Phone System charges still apply.

Unlimited Voice AI does not mean telephone network usage itself becomes free.

GoHighLevel AI Product Coverage

Current HighLevel AI pricing documentation includes product-level rules such as:

• Conversation AI — usage-based/Growth allowance/Unlimited depending on plan
• Voice AI — usage-based/Growth allowance/Unlimited subject to fair use
• Reviews AI — unlimited on Growth and Unlimited subject to fair use
• Content AI — unlimited on Growth and Unlimited subject to fair use
• Ask AI — included usage with plan-dependent allowances
• AI Studio — included usage with plan-dependent allowances
• Managed Agents — plan-based run allowances
• Agent Studio — pay-per-use on every plan
• Funnel & Website AI — currently free with a 1,000-prompt daily limit per location
• Workflow AI — Builder and Generate with AI are free within daily limits, while premium actions and external models can create separate costs.

This is why describing AI Employee as one simple unlimited feature can be misleading.

Each AI product can have its own usage rules.

GHL AI Rebilling for Agencies

HighLevel currently requires an agency to be on the $497 Agency Pro plan to rebill AI Employee usage.

Agency Pro therefore becomes more relevant when an agency wants AI subscriptions or eligible AI usage to become part of its client billing model.

The SaaS Configurator now also allows agencies to select Growth or Unlimited AI Employee tiers when packaging AI into client SaaS plans.

GoHighLevel Additional Costs

The core monthly subscription does not cover every possible product or usage category.

HighLevel's current official pricing page lists several optional products separately.

Important examples include:

These prices can change, so the current pricing page or in-app billing environment should always be checked before calculating long-term costs.

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Go High Level White Label Mobile App Pricing

One of the most important corrections to older GoHighLevel pricing comparisons concerns the branded mobile app.

The dedicated White Label Mobile App currently costs $497/month as a separate add-on on HighLevel's official pricing page.

It should therefore not automatically be described as included in the $497 Agency Pro subscription.

If an agency needs:

Agency Pro + White Label Mobile App

the two products should be budgeted separately unless HighLevel is running a specific promotion or bundle.

GHL Branded Client Portal App Pricing

The Branded Client Portal App currently costs:

$49/month per sub-account.

This is another example of an optional branded experience that sits outside the core subscription.

Agencies should distinguish between:

• Desktop white-label functionality
• Dedicated mobile app
• Branded client portal

because they do not necessarily follow the same pricing structure.

GoHighLevel WhatsApp Pricing

HighLevel currently lists its WhatsApp integration at:

$10/month per sub-account

before applicable WhatsApp messaging usage costs.

Messaging pricing can also vary by market and message category.

HighLevel updated several WhatsApp market rates in July 2026, illustrating why communication pricing should always be verified rather than hard-coded permanently into an article.

GHL SEO Pricing

HighLevel currently offers an SEO product powered by Search Atlas.

Current published pricing is:

$79/month per sub-account.

This is separate from the basic SEO controls available inside websites and funnels.

A business therefore should not assume it needs the paid SEO add-on simply to set page titles or meta descriptions.

GoHighLevel WordPress Hosting Pricing

Current HighLevel WordPress hosting pricing begins at:

$10/month per site.

This can be useful for agencies that want to consolidate WordPress client management alongside the broader GHL environment.

The final cost depends on the selected hosting requirements.

GHL HIPAA Compliance Pricing

HighLevel currently lists HIPAA compliance as a:

$297/month add-on.

Businesses operating in regulated healthcare environments should still evaluate their own compliance obligations.

Purchasing a platform add-on does not eliminate the organization's responsibility to configure and operate systems appropriately.

GoHighLevel Premium Prospecting Pricing

The current Premium Prospecting Tool costs:

$29/month per sub-account.

This can be relevant for agencies using HighLevel as part of their own client-acquisition process.

GHL Online Listings Pricing

Online Listings Management currently costs:

$30/month per sub-account.

This can support local businesses that need to manage business information across supported listing environments.

GoHighLevel Premium Support Pricing

Premium Support is currently listed at:

$500/month.

This is separate from the standard support included with the core plans.

Starter itself currently lists 24/7 support, and higher tiers inherit the core-plan benefits.

GHL Dedicated Email IP Pricing

A dedicated email IP is currently listed at:

$59/month per IP.

Whether a dedicated IP is appropriate depends on email volume, sending practices, reputation management, and deliverability strategy.

Smaller senders should not assume a dedicated IP is automatically better.

GoHighLevel Communication Pricing

SMS, calling, and email can create variable costs beyond the platform subscription.

These rates can change based on carrier costs, country, message format, and underlying service.

For that reason, current HighLevel documentation increasingly directs users toward in-app pricing and Wallet information rather than treating communication prices as permanently fixed.

Agencies should check the current Wallet Pricing area before setting client markups or publishing specific per-message estimates.

GHL Agency Wallet

HighLevel uses an Agency Wallet for various usage-based services.

The agency wallet is charged first for supported usage, and eligible costs can then be rebilled to sub-accounts according to the agency plan and product configuration.

This can include services such as:

• Phone System
• Email System
• AI
• Other supported usage products

The wallet structure is important for agencies because unexpectedly high client usage can affect agency cash flow when rebilling is not configured correctly.

GoHighLevel Phone Costs

Phone-system pricing should be separated from Voice AI pricing.

For example, an AI Employee Unlimited subscription can cover supported Voice AI usage subject to fair use, while Phone System charges still apply to the actual telephone call.

This creates two possible cost layers:

AI processing

and:

Telephony

Agencies offering AI receptionist services should account for both.

Go High Level Email Costs

HighLevel provides email functionality as part of the platform, but email sending can still create usage costs.

Businesses sending:

1,000 emails

and businesses sending:

1,000,000 emails

will naturally have different usage profiles.

Email costs should therefore be included when calculating real operating expenses for large client databases.

GHL SMS Costs

The same applies to SMS.

Unlimited contacts does not mean unlimited free texts.

SMS usage depends on factors such as:

• Country
• Carrier
• Character encoding
• Number of segments
• Message type

A long SMS may be divided into multiple billable segments.

For agencies, communication rebilling becomes important because high-volume client usage can materially affect margins.

GoHighLevel Pricing for Local Businesses

For a single local business, Starter at $97/month is usually the core pricing tier to evaluate first.

A business may be able to combine:

• CRM
• Pipelines
• Forms
• Funnels
• Website
• Booking
• Workflows
• Reputation management
• Email
• SMS integration

inside the same platform.

The key question is whether consolidating those functions provides enough value to justify $97 plus any relevant usage.

A small company using only one feature may find a specialized tool cheaper.

A company actively using several connected GHL tools may find the platform considerably more economical.

Go High Level Pricing for Freelancers

Freelancers can also begin with Starter when three sub-accounts are enough.

For example:

Account 1: Freelancer

Account 2: Client A

Account 3: Client B

Once the freelancer grows into a larger agency, the $297 Unlimited tier usually becomes more relevant.

GHL Pricing for Marketing Agencies

For marketing agencies, the most important pricing decision is often:

$297 Unlimited vs $497 Agency Pro

Unlimited makes sense when the agency primarily sells services and needs many separate client sub-accounts.

Agency Pro becomes more relevant when software itself becomes part of the commercial offer.

GoHighLevel Unlimited for Service Agencies

A service-based agency may provide:

• Advertising
• SEO
• Funnel building
• CRM implementation
• Automation
• Lead generation

The agency may manage HighLevel directly for clients.

Unlimited provides the account scale required without paying for SaaS Mode.

Go High Level Agency Pro for SaaS Agencies

Agency Pro becomes more useful when the agency wants customers to:

• Select software plans
• Pay recurring subscriptions
• Receive accounts automatically
• Use standardized configurations
• Generate rebillable usage

That is a fundamentally different operating model.

GHL SaaS Pricing Example

Suppose an Agency Pro user charges:

$197/month

for its software package.

With 25 customers:

25 × $197 = $4,925/month gross recurring revenue

With 50 customers:

50 × $197 = $9,850/month

With 100 customers:

100 × $197 = $19,700/month

These amounts are revenue, not profit.

The agency still needs to account for:

• $497 Agency Pro subscription
• Communication usage
• AI
• Payment processing
• Support
• Employees
• Marketing
• Refunds
• Other add-ons

The calculation simply illustrates why a $497 base subscription may make economic sense for an agency that successfully sells software subscriptions.

GoHighLevel Pricing vs Multiple Software Tools

Another way to evaluate GoHighLevel cost is to compare it with the software stack it may replace.

A business might otherwise pay separately for:

• CRM
• Funnel builder
• Website builder
• Appointment scheduler
• Email marketing
• SMS platform
• Workflow automation
• Reputation management
• Social planner
• Course platform

Whether GoHighLevel actually replaces all of those products depends on the business's requirements.

Some companies will still prefer specialized tools.

But software consolidation is one of the main economic arguments for HighLevel.

GHL Pricing Benefits

GoHighLevel Uses Flat Core Pricing

The base subscription is not priced directly by number of contacts or users.

GHL Starter Includes Unlimited Contacts

Businesses do not automatically upgrade simply because the CRM database grows.

Go High Level Includes Unlimited Users

Teams can add users without a separate core subscription fee for each seat.

GoHighLevel Unlimited Supports Unlimited Sub-Accounts

Growing agencies do not need to purchase another base plan each time they add a client.

GHL Agency Pro Enables SaaS Monetization

SaaS Mode and markup-based rebilling create additional commercial possibilities.

GoHighLevel Pricing Limitations

GoHighLevel Base Price Is Not the Total Cost

Communication, AI, apps, and add-ons can materially increase monthly spend.

GHL AI Pricing Is Per Location

An agency enabling AI Employee across many sub-accounts can accumulate substantial monthly AI subscription costs.

Go High Level Usage Can Vary Widely

Two clients on the same SaaS plan can generate very different communication and AI expenses.

GoHighLevel Add-Ons Can Stack

White-label mobile app, SEO, HIPAA, WhatsApp, AI, and other products can significantly increase total platform spend.

Is GoHighLevel Pricing Worth It?

Whether GoHighLevel pricing provides good value depends on how much of the platform the business actually uses.

For someone who needs only:

a basic calendar,

a simple contact list,

or one landing page,

HighLevel may be more software than necessary.

The value becomes stronger when a business needs several connected functions.

For example:

Landing Page → CRM → Workflow → SMS → Appointment → Pipeline → Payment → Review

Instead of paying for separate platforms and integrations at every step, the business can manage more of the journey in one environment.

For agencies, the economics change again.

Unlimited can support many client sub-accounts under one $297 core subscription.

Agency Pro can add SaaS subscription automation and markup-based rebilling.

The correct question is therefore not:

“Is $97, $297, or $497 expensive?”

The better question is:

“What software, manual work, and operational complexity does this plan replace for my business?”

For independent resources covering HighLevel CRM, plans, AI, workflows, SaaS Mode, white labeling, and agency costs, visit GHLCRM.US.

Start Your GoHighLevel 30-Day Trial →

Which GoHighLevel Pricing Plan Should You Choose?

The correct plan depends primarily on the business model.

Choose GoHighLevel Starter When

Starter is most appropriate when:

• You operate one primary business.
• You are a solo marketer.
• You are a consultant or freelancer.
• You need no more than three sub-accounts.
• You want HighLevel's core CRM and marketing functionality.
• You do not need Basic API Access or SaaS Mode.

Choose Go High Level Unlimited When

Unlimited makes more sense when:

• You manage more than three clients.
• You need unlimited sub-accounts.
• You want broader desktop white-label capability.
• You need Basic API Access.
• You want to rebill supported phone/email usage without markup.
• You run a traditional service agency.

Choose GHL Agency Pro When

Agency Pro is more appropriate when:

• You want SaaS Mode.
• You sell recurring software subscriptions.
• You need automated sub-account creation.
• You want markup-based supported rebilling.
• You require Advanced API Access.
• Software revenue is becoming part of your agency business.

Frequently Asked Questions About GoHighLevel Pricing

How Much Does GoHighLevel Cost?

GoHighLevel currently costs $97/month for Starter, $297/month for Unlimited, and $497/month for Agency Pro. Annual pricing is $970, $2,970, and $4,970 respectively.

How Much Is Go High Level Starter?

Starter currently costs $97 per month or $970 per year.

How Much Is GHL Unlimited?

Unlimited currently costs $297 per month or $2,970 per year.

How Much Is GoHighLevel Agency Pro?

Agency Pro currently costs $497 per month or $4,970 per year.

Does Go High Level Have an Annual Plan?

Yes. HighLevel currently publishes annual billing for all three core plans.

How Many Sub-Accounts Does GHL Starter Include?

Starter currently includes three sub-accounts.

Does GoHighLevel Unlimited Include Unlimited Sub-Accounts?

Yes. Unlimited and Agency Pro both support unlimited sub-accounts.

Does Go High Level Unlimited Include API Access?

Yes. Unlimited currently includes Basic API Access.

Does GHL Agency Pro Include Advanced API Access?

Yes. Agency Pro currently includes Advanced API Access.

Does GoHighLevel Unlimited Include SaaS Mode?

No. Current official pricing places SaaS Mode on the Agency Pro $497/month tier.

Does Go High Level Agency Pro Include SaaS Mode?

Yes. SaaS Mode and automated sub-account creation are current Agency Pro features.

Does GHL Include Unlimited Contacts?

Yes. Current core plans include unlimited contacts and unlimited users.

Is GoHighLevel AI Included in the $97 Starter Price?

Some AI tools have free or included functionality, but broader AI usage follows separate Pay-Per-Use, Growth, and Unlimited pricing rules. AI Employee Growth currently costs $50/month per enabled location and Unlimited costs $97/month per enabled location.

How Much Does Go High Level AI Employee Cost?

Current pricing is $50/month per enabled location for Growth and $97/month per enabled location for Unlimited. Pay-Per-Use has no monthly AI subscription.

Is GHL Voice AI Unlimited?

AI Employee Unlimited currently includes unlimited supported Voice AI usage subject to fair use, but Phone System charges remain separate.

Does GoHighLevel Agency Pro Include the White Label Mobile App?

No assumption should be made that it is included. HighLevel currently lists the dedicated White Label Mobile App separately at $497/month.

How Much Does Go High Level WhatsApp Cost?

HighLevel currently lists the WhatsApp integration at $10/month per sub-account, with additional messaging charges depending on usage and destination.

How Much Does GHL SEO Cost?

HighLevel currently lists its Search Atlas-powered SEO add-on at $79/month per sub-account.

Does GoHighLevel Charge Extra for SMS and Calls?

Yes. Communication usage can create costs beyond the core platform subscription.

Is Go High Level Cheaper When Paid Annually?

Yes. Current annual prices are lower than paying the monthly plan for all 12 months.

Final Thoughts on GoHighLevel Pricing

GoHighLevel Pricing is easiest to understand when it is separated into three layers:

Core subscription

Usage

Optional products

The core subscription currently starts at $97/month.

That Starter plan provides the central HighLevel CRM and marketing environment with three sub-accounts, unlimited contacts, unlimited users, and core platform features.

The $297 Unlimited Plan is not primarily an upgrade for businesses that simply want more CRM features.

Its major advantage is agency scale.

Unlimited sub-accounts allow a growing agency to continue adding clients without the three-account restriction.

Basic API Access, phone/email rebilling without markup, and broader white-label functionality make the tier more useful for multi-client operations.

The $497 Agency Pro Plan serves another purpose.

It is designed around SaaS.

SaaS Mode allows agencies to package platform access as recurring software.

Automated sub-account creation reduces onboarding work.

Markup-based rebilling creates opportunities to monetize eligible usage.

Advanced API Access supports deeper integrations and more sophisticated SaaS operations.

The second pricing layer is usage.

Unlimited contacts do not mean unlimited free communication.

Phone calls, SMS, email, AI, WhatsApp, and other activity can create additional costs.

For agencies, this is especially important.

A client sending relatively little communication may cost very little to operate.

Another client using large messaging volumes, AI calling, and premium features can have a much larger variable cost.

That is why Wallet monitoring and rebilling configuration matter.

The third layer is optional products.

HighLevel currently offers add-ons for AI Employee, branded apps, SEO, HIPAA compliance, listings management, WhatsApp, WordPress hosting, prospecting, dedicated email IPs, and other services.

A realistic HighLevel budget should therefore never assume:

$97 = everything

or:

$497 = every possible HighLevel feature with unlimited usage.

The better model is:

Core Plan + Actual Usage + Required Add-Ons

For a small business, the $97 Starter Plan can provide substantial value when CRM, funnels, calendars, automation, forms, reputation, and communication are actively used.

For a growing marketing agency, $297 Unlimited can make more sense because client sub-account capacity becomes more important than the difference in subscription price.

For an agency intentionally building recurring SaaS revenue, $497 Agency Pro provides infrastructure that Unlimited does not, particularly SaaS Mode, automated provisioning, markup-based rebilling, and Advanced API Access.

The right plan is therefore determined less by which tier sounds most powerful and more by how the business operates.

Choose GoHighLevel Starter when you need the platform.

Choose Go High Level Unlimited when you need to scale client management.

Choose GHL Agency Pro when you need to turn the platform itself into part of the product you sell.

GHLCRM.US is an independent informational resource and is not the official HighLevel website. Pricing, annual billing, usage rates, AI allowances, add-ons, rebilling rules, API access, and plan features may change. Verify current HighLevel pricing and in-app billing information before purchasing or setting client prices.